24 Jul 2024
7 Great Marketing Tips For Finding New Tenants
When it comes to new tenants, it important to attract reliable tenants who will take care of your property and pay on time.
Here are some useful marketing strategies that will help you find new high-quality tenants:
Social media marketing
Using platforms like Instagram, X and Facebook can help you as a property manager curate a brand image. Since social media is typically free and accessible, it can provide future renters with engaging captions and hashtags to increase visibility and communicate directly.
The same platforms allow you to target specific demographics and geographic areas using powerful paid targeting ads.
A common social media marketing method for rental properties is using local Facebook groups. Active discussions and the sharing of useful information in these groups brings about a level of authority and trust with potential tenants.
Online listings
There are a number of online rental platforms such as Realtor.com, Trulia, Zillow, that can be used to advertise rental properties. Each platform has a unique audience and can increase your reach.
Eye-catching high-quality photos with catchy headlines and short descriptive text is a great way to attract responsible tenants.
Optimizing the website
A user-friendly website that is easy to navigate and mobile friendly with high quality visual content and updated useful information, is a very valuable tool for finding new tenants. When proper keywords and meta tags are used, it is optimized for search engines and improves search engine rankings, ensuring the website appears early in search results.
Highlighting specific features that would appeal to an ideal prospective tenant ensures that the website visitor will stay longer on the website and perhaps be more convinced in renting.
Google Ads
Google has a powerful Pay-Per-Click (PPC) feature, and this is a great way of running an ad campaign targeting specific keywords related to rental properties in your area. You can reach your ideal tenant demographic using specific keywords, locations and audience interests, making your marketing strategy an effective and focused one.
There is also a retargeting feature whereby you can run ads to reach users who have previously reached your website without enquiring.
Email marketing
This a highly effective and useful strategy whereby you send regular newsletters to your mailing list (consisting of prospective tenants and past inquiries). Creating a sales funnel is a way of engaging subscribers at different stages of their relationship with your property, eventually resulting in a conversion whereby they become your tenant.
Signage
Displaying a “For Rent” sign is still a useful way of drawing tenants to your property. When it is placed in a clearly visible position, it can catch the eye of those passing by looking for a place to rent.
Classified ads
Classified ads are still effective as advertising tools. An ad in the classified ads section of the local newspaper, rental magazine or community paper, will be read by many potential renters looking for local properties in their catchment area. In many cases, the ads are free.
Tenants are comfortable renting from a property management company such as ours. We are experienced in showing homes to potential clients, setting up viewings and negotiating the right rental for your home. Contact us by email and one of our property management experts will be available to help.